October was Breast Cancer Awareness Month, a busy time for Nobull client, SEBO. Earlier this year, the award-winning vacuum cleaner brand launched the first of two new upright models, exclusively designed and created to raise funds for the charity.
A grant making trust, the Pink Ribbon Foundation funds projects and provides financial support to over 150 UK charities, which help people suffering from, or affected by, breast cancer. It also provides essential funding to the organisations that work to advance the understanding of the condition, its early detection and treatment. Many of the charities the Foundation helps are smaller ones, which operate on a shoestring.
It’s not a big operation and there’s no long staff list. The Pink Ribbon Foundation relies on the hard work of its trustees and patrons, in particular the energy and dedication of Lisa Allen, who manages the charity’s corporate partnerships, PR and events. We’ve had the pleasure of working with Lisa this year, alongside a tireless SEBO team, who have added some much-needed cash to the Foundation coffers.
The FELIX Rose came first. A contemporary cleaner emblazoned with pink roses, it proved a popular choice for more than a few Pink Ribbon Foundation supporters, including Gaby Allen and Calum Best - who stripped down to his shorts on Instagram to get down to some serious carpet cleaning! When SEBO welcomed its X7 Pastel collection of ice cream-coloured machines in August, the pink model joined the breast cancer cause and posed alongside Love Island’s Cara De La Hoyd.
Breast Cancer Awareness Month might be over, but 25% from the sale of both machines will continue to go direct to SEBO’s inspiring charity partners.
Both the X7 Pastel and FELIX Rose make more of a style statement that the average vacuum. So, if you want a top quality cleaner, love pink (and rather like idea of cleaning for a good cause!), look out for the Pink Ribbon Foundation logo on the SEBO website.