.jpg)
We are entering a new world of electric motoring, swapping the petrol pump for the plug. The sight of modern EVs on UK roads is becoming more commonplace as we speed toward the eventual ban on petrol and diesel sales in 2030, however, it’s not just your average family car that’s going through this electrical metamorphosis.
Commercial vehicles are the backbone of businesses and IVECO’s all-electric eDAILY is set to become a leader in the eLCV market with Nobull helping deliver its key messaging.
The IVECO eDAILY features many game-changing innovations but also ensures that those who value the hardy traits of the diesel model are not left wanting. A balance of informative content on new technologies while reinforcing the ‘same Daily, just electric’ narrative is a big part of the Nobull strategy.
Preparation for the international launch event saw the Nobull team spring into action, taking advantage of two decades of media contacts to ensure leading journalists and influencers were amongst the first to sample the product in Italy. In addition to logistical organisation, detailed press materials requiring intensive product knowledge were produced to assist the media in the creation of their initial eDAILY content.
The next phase returned the focus to the UK, ensuring that the wider national media were fully informed and given the opportunity to interview key IVECO experts. IVECO eDAILY features soon appeared in leading print and online titles, each informing readers of the van’s impressive capabilities and boosting product awareness.
Anup-and-coming UK launch will again see Nobull ensure that leading media have everything they need to create high-quality content, providing critical information while maximising the creation of social media content around the eDAILY.
A pioneering modular battery system, unrivaled 3.5-tonne towing capacity and class-leading 15kW ePTO onboard power are all worthy stories of which Nobull is helping deliver the headlines.
