For the past 12 months Nobull has been working on a major new multi-channel marketing contract with Secure Trust Bank to develop and launch a dynamic proposition, named V12 Vehicle Finance.
Secure Trust Bank (STB) is an award-winning UK retail bank and its vehicle finance business contains a proposition unique to the industry, making it easier for dealers to source, buy, sell and finance used vehicles.
The heart of the birth of V12 Vehicle Finance (V12VF) proposition came from the Nobull Discovery session, which helped us to begin working collaboratively with Secure Trust Bank from initial briefing stage. We discussed how STB saw themselves in the market, whilst sharing insights into how we believed they could best make their impact in a crowded marketplace. Following this initial session, we have developed the V12VF website, sales support material, point of sale assets and dealer packs.
The V12 Vehicle Finance brand went live in early June and Nobull’s imprint was clear to see - we developed the name and overall brand positioning of ‘helping dealers sell more used vehicles more often’.
The new V12 brand promise of ‘Your high‐performance partner’ is a proposition that is supported by a dynamic orange flaming supercar which has made an immediate impact on the established UK and crowded vehicle finance sector.
The next steps
We are driving the dealer recruitment campaign now the new brand is live through trade PR, blogs, LinkedIn, PPC and online advertising before the forthcoming launch of the V12VF consumer vehicle finance proposition.