The Challenge
To engage with early adopters, including fleets, MPs, influencers, consumers through Facebook and Twitter to encourage engagement and ultimately drive orders for the UK’s first ever electric vehicle.
Our brief was extended to run four Leaf launch events in a two-week UK tour
The Results
An electric performance
- We drove the brand’s pre-order sales of 250 cars.
- Growing Facebook from 0 -13,220 fans in 18 months.
- Growing Twitter from 0 - 2,937 followers in 18 months.
- Our work was adopted as the blueprint for Nissan Europe social media.
- Won European, World and What Car Car of the Year.
