- Press coverage including Money Supermarket, Fabulous Magazine (The Sun), You Magazine, The Mirror, MailOnline
- Retailer listing at Tu, Sainsbury’s
- Total press media reach: 3,815,000
- PR value of coverage: £120,734
- 134,672 Instagram page impressions within five months and 2,000 engagements
Nobull was approached to help launch a revolutionary range of period briefs. Already well-established in Australia, Love Luna had never been heard of here in the UK and we had a short window in which to make sales happen via traditional media relations, influencer relations and social media exposure.
With the acquisition of retailer listings the primary objective, we set up the brand social channels from scratch and recruited the right influencers to help us tell the Love Luna story. There was much excited idea sharing in the office and with Sainsbury’s in our sights, we created a campaign that delivered multiple relevant messages, showing off every aspect of this leak-free, life-changer lingerie.
Three months later, with a listing at Tu and some impactful national newspaper coverage under our belts, Love Luna is selling out and set to expand into more new UK retailer outlets over the coming months.