Our challenge was to publicise Centrica’s trial activity, representing both Nissan and Hitachi Capital simultaneously. Responsible for the entire integrated campaign across consumer and B2B, our challenge was to maximise media coverage opportunities for all three clients.
In addition to reporting on the trial via traditional print and online media outreach, we engaged a wider audience via social media, and set up interviews and comment opportunities for relevant spokespeople during the pre and post launch.
- 82 pieces of coverage worth just £60,000 created 600,000 opportunities to read about the trial activity in target media.
- Online and print coverage appeared in fleet, commercial vehicle and green press
- Media road tests and reviews
- Industry interviews with directors