Continental Tyres

Product launch to engage and educate media, tyre dealers and staff.


Continental Tyres


Communications Strategy



The Challenge

Our week-long event for Continental Tyres was developed to engage with 200 media and tyre dealers and their staff – to educate them about its latest range of tyres and to encourage them to fit Continental Tyres on future customer cars.

The Solution

Performance car rides, tyre tread depth, wet weather driving, tyre knowledge tests and technical appreciation of how tyres work were held at the MIRA Technology Park, Nuneaton.

The Results

Live driving footage was recorded of each visitor and then forwarded on a few days later by email, thanking them for attending.

Filming was also shared on social media during the week-long event and dealers were encouraged to follow Continental’s social channels


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