Bioglan: Health Unwrapped

Launching a new health and wellbeing podcast.

Client

Bioglan

Services

Communications Strategy
Marketing Support

Industry

Health & Wellbeing

THE destination for the facts

We recently launched a podcast for our client Bioglan Supplements.

Health Unwrapped was the brainchild of one of creative sessions with the client, where we came up with the idea of working alongside a host of experts and influencers that were already brand advocates to create unique, relevant and informative podcast content.

The idea was based on ‘cutting through the crap’ and giving consumers THE destination to find out the facts about the latest trends & fads in the health arena in easy to digest, bitesize episodes.

The resulting podcast launched on 30th March with three episodes, followed by weekly episodes during April and monthly episodes thereafter. The podcast features the likes of celebrity doctor Dr. Zoe Williams, Deborah James (AKA the wonderful Bowel Babe) and fitness guru Chloe Madeley.

We’ll be heading back to the studio to interview more engaging experts and influencers on the latest health topics soon to continue Health Unwrapped’s monthly instalments.

Listen here

The Results

  • Secured top podcast producer Natalie Silverman for project
  • Worked with high profile influencer & expert guests for launch with a combined social media reach of one million
  • Podcast received over 1K downloads in first two months
  • Positioned Bioglan as a leader in the health sector – offering real, relevant and practical advice
  • Targeted health-conscious consumers whatever their age or gender

Fact

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