Socialising the Wimbledon Championships

Socialising the Wimbledon Championships

For a non-sporty girl I've always had a love affair with tennis. I wasn't too bad at it at school and I loved watching professional tournaments, especially Wimbledon. So when @doublewoo finally got the hint and entered the ballot for this year's championship I was delighted to get tickets for the first Tuesday (28th June) on Court 1.

We arrived at the grounds at 1130am, I wanted to get there before the court opened at 1pm to have a look around, soak up the atmosphere and enjoy a Pimms or two! I was struck by how civilised the whole thing was and being there while it was still relatively quiet was a real treat!

On the court we watched the full match between Stan Wawrinka and American teenager Taylor Fritz – it was a great game and although Stan was the favourite and eventually won, Taylor put up a great fight – definitely one to watch for the future. We also managed to see the first set of Johanna Konta's match against Monica Puig before the heavens opened. It was brilliant to be at Wimbledon cheering on a Brit. I'm really hoping we get through the ballot again next year and hopefully we get to watch Murray play!

While I was only at the Championship for one day, I've kept up to speed with daily matches and scores hourly via Wimbledon's official social media channels. The Twitter feed @Wimbledon has over 2.2million followers and has been posting constantly throughout the Championships. I've found this useful, being able to keep a quick eye on matches while at work or on the go via my smartphone. The official Wimbledon Facebook page, with nearly 3.5million fans, is also brilliant for catching up on all the amazing shots and humorous or momentous match moments.

It is during championships like Wimbledon that I believe real time reporting via social channels comes into its own. Yes, nothing will beat being there or watching it serve by serve on live TV but when that isn't possible social media offers a great alternative – clear, concise information that users want, constantly streamed to your PC or mobile device. What a great job to have, to manage Wimbledon's social media channels!

The channels are also great for those watching from abroad without access to all the televised games on the BBC. I've seen many appreciative comments on Wimbledon's social channels for the updates and commentary on matches as they happen from people keeping up-to-date around the globe.

I love the way the channels build the buzz in the lead up to the tournament each year too, playing classic moments from past championships and really bringing to life the heritage of the event. It always builds excitement and it doesn't matter what other sport is going on, as the dedicated social channels don't have to share 'space' with any other tournament, unlike a TV channel or sports website. It can indulge its fans and followers in everything Wimbledon and make sure it has whipped us into a frenzy of anticipation come the first day of matches.

I hope you've all enjoyed this year's Wimbledon as much as I have, even if you haven't been able to watch as much as you like. If you don't follow the official social sites they come highly recommended and here's to a Murray triumph again this year! *raises virtual glass of Pimms* Cheers!

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