RICHARD WARD, CELEBRITY AND ROYAL HAIR DRESSER, CREATES ANTI-AGEING HAIR CARE RANGE OFFERING PREVENTION TO AGING HAIR
Celebrity and Royal hair dresser, Richard Ward, has created a brand new five strong anti-ageing argan oil based hair care range to compliment the 11 strong Keratin range from the bestselling The Chelsea Collection. The range is priced at £5.99, offering an affordable yet luxury experience, every day. Available in Waitrose stores across the UK from 12 May 2014.
There are a host of anti-ageing skin care products on the market offering prevention to aging skin however, ageing hair is often an afterthought and can be a tell-tale sign of a person’s true age. Age can take its toll on hair; with age hair becomes noticeably finer, limp and harder to manage. Richard Ward has developed a hair care range which prevents the effects of ageing with help from Richard’s hero ingredient Nucelo Trico-Hyal – a revolutionary anti-ageing ingredient that stimulates hair growth, leaving hair looking lustrous and alive.
Argan Oil is a must have ingredient needed to nourish, condition and revive hair. It is high in vitamin E and essential fatty oils, beneficial for all hair types.
“As we age, hair can lose density, becoming sparser and finer in texture as well as more fragile. The hair fibres and follicles need age-proofing and revitalising to nourish and strengthen weakened, limp hair. My new anti-aging range helps to boost thickness and restore lustre and shine, re-invigorating and fortifying aging hair to help boost body, volume and condition,” said Richard.
The range consists of five products, all contain colour lock and UV protection, offering fragrant notes of Blue Agava and Cacao:
Anti-Ageing Argan Shampoo & Conditioner, £5.99, Waitrose
This powerful duo, enhanced with Argan oil, work to rejuvenate and age-proof hair whilst boosting manageability. The duo will fortify aging hai and work to increase thickness and volume.
Anti-Ageing Argan Elixer, £5.99, Waitrose
An Argan oil enhanced with mineral extracts that work to weather proof hair, anti-frizz, reduce fly-aways, aid de-tangling, reduce damage and deliver mirror like shimmer, for use on wet and dry hair.
Anti-Ageing Argan Mouse, £5.99, Waitrose
Richards famous Chelsea blow dry is perfectly achievable with this thermal protection mouse made with honey derivatives to moisturise and thicken, and style memory technology for a long lasting flexible hold.
The Richard Ward Chelsea Collection is exclusive to Waitrose.
Richard Ward: The Chelsea Collection is distributed by Medichem.
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