PARK RESORTS REVOLUTIONISES BRAND STORYTELLING MARKETING

August 2014

 

PARK RESORTS REVOLUTIONISES BRAND STORYTELLING MARKETING

HOLIDAY PARK OPERATOR LAUNCHES CUSTOMER-GENERATED 'AMAZING MEMORY' CAMPAIGN

www.park-resorts.com

Park Resorts, one of the UK’s leading holiday park operators, is launching a new campaign to collect customer generated content to use in its 2015 advertising campaign.

Holidaymakers will be able to upload pictures and videos to an interactive map hosted on the My Amazing Memories website and annotate their memories with personalised straplines, mirroring the quotes currently used in Park Resorts’ advertising campaigns.

By using authentic photos and videos from this season’s holidaymakers, Park Resorts believes it will give next year’s media campaign an increased sense of credibility; allowing customers to tell the story of the Park Resorts brand themselves.

 “User generated content is becoming increasingly useful in a Digital Marketer’s toolkit. Nowadays Holidaymakers make purchasing decisions based on social media and travel review sites. They are looking for authentic stories, reviews and content to ensure they are making the right choice when booking a holiday. Giving our customers a platform to share their amazing holiday memories helps future guests when deciding whether our parks are right for them,” says Darryl Hall, online marketing manager, Park Resorts.

In addition to contributing to next year’s advertising campaign, holidaymakers can also utilise the map to share their amazing memories with friends and family via social media, while having the chance to win prizes. The campaign will adopt the #snapsharewin hashtag.

Visit www.myamazingmemory.com for additional details.

www.park-resorts.com Tel: 0843 309 2727

 

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For further media information, images and interviews please contact Olivia Sealy on 01628 526208 or email Olivia@nobull-communications.co.uk

 

Editor’s notes:

For a limited time only there is a competition element to the campaign backed by social media. Users can choose to share their memory on social media under the #snapsharewin. Competition ends on 28th September 2014.

Park Resorts has worked with the award-winning Rawww Creative Agency based in Coventry, to create this fully complete, interactive and animated map.

www.park-resorts.com Tel: 0843 309 2727

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