PARK RESORTS APPOINTS NEW SALES AND MARKETING DIRECTOR
Park Resorts, the UK’s leading holiday park operator, has appointed Iain Richards as sales and marketing director. Iain joins the company, which operates 46 holiday parks across the UK, from GLH Hotels, who operate the Guoman and Thistle Hotel brands where he worked for eight years, most recently as marketing and communications director.
Prior to his time at GLH, Iain gained considerable management and marketing experience working with the National Express Group and Express Newspapers. Within his new role at Park Resorts Iain will be responsible for the company’s holiday, touring and Holiday Home sales marketing functions, digital development and the contact centre.
“We are thrilled to welcome Iain to the Park Resorts team. He has a wealth of experience in marketing, yield management, social media and digital and I am sure he will drive forward the marketing strategy for the Park Resorts Group,” says David Boden, CEO, Park Resorts.
Iain will be based at the company’s new headquarters in Hemel Hempstead. Park Resorts relocated to its current Charter Court offices in March 2014 following a time of rapid growth, just months after it announced new investors and its acquisition of the South Lakeland Parks business.
“I am delighted to be joining Park Resorts at such an exciting time. The last 12 months have been busy for the company and I’m very much looking forward to building on recent successes and ensuring the business remains at the top of its game with continued improvement and growth,” says Iain.
Iain replaces Richie Jones as Sales and Marketing Director at Park Resorts.
Above: Iain Richards
For further information or high res imagery please contact: Kally Carder at Nobull Communications on 01628 526208 or email: Kally@nobull-communications.co.uk