By Kally Carder
What’s the present for a four year anniversary? Apparently it is linen or silk. Maybe we should gift our lovely client Park Resorts some silk cushions for their swanky new offices now they’ve renewed their contract with us! We’ve been working with the leading holiday park operator for four fabulous years now and we’re really stoked that they continue to see us as part of the family. Especially as we’ve already had an invite to their amazing new offices, the company moved to the new building in Hemel Hempstead only yesterday and we’ll be shouting about it in the next week or so and sharing some photos. Apparently they are giving Google a run for their money! Excited is an understatement!
Park Resorts has had a really exciting time over the last year or so, with the focus now firmly on digital and mobile activity it really is leading the industry in innovation and delivering high tech solutions for its customer base. The company also announced new investors last year and the acquisition of South Lakeland parks in the North West, an area which filled a geographical hole in their holiday park portfolio. We are really looking forward to visiting the Lake District and will be promoting these new parks heavily to our media and blogger contacts this year.
Nobull joined the Park Resorts team in 2010 when the company’s social media channels were largely employed by customers as a platform for complaints and there was no process or collaboration with the customer service team to take negative comments offline.
We created a framework to align brand strategy across all social media platforms enabling story telling at local and national level; from owners, holidaymakers and staff. We interviewed, recruited and trained ‘regional advocates’ from across the Park Resorts business. After six months branding was consistent, the backlog of outstanding complaints had been resolved and the client had a clear strategy to create proactive content. Four years on the figures speak for themselves:
Twitter followers increased from 641 to 9,558
Facebook brand page fans increased from 1,500 to 27,101
We will continue to support Park Resorts and its additional 39 holiday parks, offering a reactive and proactive press office, managing crisis communications and media and blogger relations in addition to supporting on social media when needed.
The operator will have lots more exciting announcements this year, with a focus on its digital and social offering, so watch this space. We’re also promoting marketing and sales director Richie Jones’ digital expertise and securing speaker opportunities for him at online, marketing and travel events throughout the year, so keep an eye out for him at an event or conference near you! In the meantime we just want to say thank you to the marketing team at Park Resorts for being a great client.
Now it is off to John Lewis to look for some silk cushions funky enough to match their new pad!