On the 15th February Liv and Georgie once again ventured out for yet another London adventure, this time to Pure London, the UK's most dynamic fashion & accessories gathering. Here, over 700 brands, emerging designers & market-leading labels meet.
Each stand had been handpicked by Stephen Hall, Visual Merchandising Expert at River Island, who selected them based upon their commercial and creative merit. Some of the most innovative and enticing stands can be found here. However, not only are there display awards, there are also incredible catwalks, where we were greatly inspired by the Womenswear and Spirit ranges. Each gorgeous model was greeted by flashes of cameras capturing their beauty.
We began our day by walking around and having a look at all of the brands on the first floor, learning about the stories behind the brand. The brands on the first floor were mostly clothing, whereas upstairs was filled with fashion accessories such as handbags, jewellery and shoes.
We were utterly stunned by all of the simply gorgeous patterns, textures and endless creativity that the designers showcased. We met some truly fascinating people, whose businesses really inspired us and hopefully you will see more of in the future.
Overall the day was a great success and we left feeling incredibly inspired by the designer's dedication to their art. AW16, we're coming for you!