- No government announcement of new digital radio switchover date won’t affect Volvo motorists
- DAB radio fitted as standard to all new Volvo models
- Communications minister Ed Vaizey hopes 50% of all new cars will have DAB as standard in 2014
With no announcement of a new date for a full digital radio switchover, Volvo motorists will already be prepared for the eventual switchover with DAB radio fitted as standard to all new models.
Speaking at the Go Digital Conference, communications minister Ed Vaizey stated that before a revised switchover date can be confirmed, a number of criteria have to be met including more car manufacturers fitting DAB as standard to increase the reach of listeners.
Vaizey also added that he hopes that 50% of all new cars will have DAB as standard by next year, a figure to which Volvo is already contributing towards.
As well as all new Volvos now coming with digital radio fitted as standard, an estimated 267,000 models currently on the road can take advantage of an aftermarket upgrade at their local Volvo dealership. The Swedish manufacturer has teamed up with market-leading DAB specialists Pure to offer the Pure Highway 300Di digital radio adapter fully fitted for £295.
Volvo Car UK managing director Nick Connor commented: “With the digital radio switchover date still unclear, we can assure our Volvo customers with both new and older models that they won’t miss out on digital radio. It allows them to enjoy medium wave radio stations such as Radio 5 Live in much more clarity.”
DAB radio offers a range of over 250 commercial stations and a further 34 BBC radio stations available across the UK.