One of the first clients I ever had the pleasure of working on was Charnos Hosiery, this was a brand I was incredibly excited to work with as it is one of the UK’s biggest hosiery suppliers with over seven decades experience in producing beautiful hosiery.
When I began working with Charnos I was given the wonderful task of planning National Stockings Day. Nobull and Charnos created National Stockings Day in 2007 to celebrate Charnos sponsoring Breast Cancer Care for over ten years. Breast Cancer Care is a charity with an amazing vision to help women suffering with the far too familiar disease. The concept of National Stockings Day is to encourage women to embrace their femininity at a time when they will undoubtedly be feeling low.
Since 2012 I have helped create each National Stockings Day’s theme, planned the events and updated the media whilst supplying them with an abundance of stockings! The past years’ themes have been “You cancan wear your stockings”, “Work those hold ups” and this year was “The only way is stockings”, a theme inspired by this year’s celebrity ambassador, Lydia Bright from ITV2’s TOWIE.
Hosted in Lydia’s beautiful Loughton boutique, Bella Sorella, we invited some influential lifestyle bloggers to a champagne brunch. National Stockings Day continues to grow each year and is now celebrated across the pond in Australia (yes, we’ve gone global)! Our objective each year is to maximum exposure across all communications channels for the charity and the brand. The annual event generates great media coverage through visual material and huge amplification through public support via social media.
This year once again, we achieved lots of press coverage and a great deal of support across Charnos’s social media channels from consumers and celebrities!
I like to think I will always go above and beyond the call of duty for my clients, and this was put to the test this National Stockings Day. Unfortunately, last minute one of the promotional models was unable to attend resulting in me stepping in to a pair of stockings and strutting my stuff down Loughton High Street! As much as I dislike the images, I did appear on The Mail Online (twice) and I have relished in my five minutes of fame!
If you’d like to see some beautiful stockings on some lovely ladies then check out some of the coverage on The Mail Online or the Charnos social media channels. And for future bookings, please contact my agent!