CHARNOS HOSIERY RECRUITS CELEBRITY AMBASSADOR FOR NATIONAL STOCKINGS DAY 2014 The only way is stockings!
To celebrate National Stockings Day, Charnos Hosiery will once again be encouraging women to ditch the convenience of tights in favour of stockings for a day and support Breast Cancer Care, the only UK wide charity to offer support to those facing a breast cancer diagnosis. This year’s theme is ‘The only way is stockings’ – encouraging women to wear their stockings/ hold ups following the example of this year’s stocking ambassador, the star of hit ITV2 show The Only Way is Essex, Lydia Bright.
Charnos Hosiery created National Stockings Day seven years ago to celebrate Charnos Hosiery’s partnership with Breast Cancer Care and the fabulous work the charity does to help women live with, through and beyond a breast cancer diagnosis. This year Charnos Hosiery has recruited Lydia Bright to help raise awareness of the charity and encourage women to ditch their tights for the day and donate to a worthy cause.
Charnos Hosiery chose Lydia to be the ambassador of National Stockings Day due to her love of fashion and style, this is showcased in her Essex boutique, Bella Sorella, which just so happens to be the location for Charnos Hosiery’s National Stockings Day champagne brunch, this year!
“I’m so excited to be a part of this year’s National Stockings Day, Breast Cancer Care is a wonderful charity and I love that Charnos are trying to raise awareness of the cause. Every girl instantly feels sexier when they slip into a pair of stockings and I just love Charnos’ classic and stylish hosiery,” says Lydia.
Breast Cancer Care’s Corporate Partnerships Manager, Shurron Rosales says, “1 in 8 women in the UK will develop breast cancer in their lifetime and many women feel that they lose their femininity during treatment. Charnos National Stockings Day is a great excuse to get together with your friends, have fun and treat yourself by wearing beautiful stockings, while helping to raise awareness about breast cancer. Thanks to the support of companies such as Charnos, and their supporters, Breast Cancer Care can continue to offer support to the thousands of women waking up to the harsh reality of breast cancer every day so thank you.”
Charnos Hosiery’s girls ‘working those hold ups’ for National Stockings Day 2013
Whether you want to shout about it or keep it to yourself, everyone can slip into a pair of stockings and donate to the wonderful cause as on Friday 17th October, the only way is stockings!
For more information regarding National Stockings Day, hosiery samples or if you wish to attend the National Stockings Day champagne brunch hosted by Lydia Bright in the Bella Sorella boutique, please contact Olivia@nobull-communications.co.uk.
Please support Breast Cancer Care by donating to our Just Giving page: www.justgiving.com/Charnos-Hosiery
To keep up to date with all the news about Charnos Hosiery’s National Stockings Day, Lydia Bright and Breast Cancer Care follow:
@charnoshosiery - #NationalStockingsDay @BCCare @LydiaRoseBright
Charnos Facebook: www.facebook.com/CharnosHosiery
Breast Cancer Care Facebook: www.facebook.com/ breastcancercare
For more information, or images from last year’s event, please contact Olivia on 01628 526208, email Olivia@nobull-communications.co.uk
NOTES TO EDITORS
About Breast Cancer Care:
Breast Cancer Care is the only specialist breast cancer support charity working throughout the UK. We were founded in 1973 by Betty Westgate, who was herself diagnosed with breast cancer. In the ensuing forty years we have supported millions of women and their families through our face-to-face, phone and online services. We also provide training, support and networking opportunities to specialist breast cancer nurses, and Breast Cancer Care publications are used by the majority of breast cancer units throughout the UK. We campaign for better support and care and promote the importance of early detection, involving people with breast cancer in all that we do. Visit www.breastcancercare.org.uk or call our free helpline on 0808 800 600.