So, this is my first blog as an official Nobullite- the pressure is on. I joined the company just over two months ago and I’ve been meaning to write a blog since I started, I haven’t written one since I left university just over a year ago, so do be gentle!
As a child and still as an adult, I have always been fascinated by imagery. To me, a picture can have a thousand connotations, a million meanings, without a single word being uttered. Whilst most other children were playing on their bikes, I quite enjoyed cutting out my favourite images from magazines, applying glitter to them and sticking it all onto a side of A3, I also quite enjoyed making a mess, (much to my mother’s anguish). From the age of 10 it was pretty safe to say I would enjoy working in a creative setting. Working for Nobull Communications allows me to express my natural urge to be creative; particularly when I’m using Pinterest (I basically get to relive my childhood by ‘pinning’ pretty, shiny things to boards).
Pinterest is a visual, social media platform. It’s formed from the idea that imagery can be used to communicate with a consumer, over the use of words. The art of using an image to communicate a message can be thought-provoking; using the right image can trigger a thousand thoughts. At times a verbal or written argument can be lacking, Pinterest allows the user to build a physical story. A collection of images can be used to summarise a brand, an event or even a business proposal, used correctly it can form an influential argue. In official terms ‘Pinterest is a visual discovery tool that people use to collect ideas for different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips, projects, organize events, save articles’
According to PageTrafficBuzz, who measured the top traffic referral sites for social media, Pinterest has proven its worth by ranking second to Facebook for referring traffic back to the original source. Pinterest allows you to pin images from your website, when this image is repined or liked it creates a butterfly effect, this in return drives those who are interested back to the original platform where they can then make a purchase.
Pinterest has a number of business features including a promoted pin function. Pinterest allows the user to add funds to an image, on a pay-per-click basis, the image will then appear in both search and category feeds. This works similar to a Facebook advert but it’s deemed to be more favourable as the imagery is placed in front of an audience who want to buy and view goods.
Pinterest explains a promoted pin as:
Tasteful. No flashy banners or pop-up ads.
Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
It is clear that Pinterest has the consumer in mind. A promoted post will therefore be welcomed alongside the other images as the user naturally pins.
As a business account holder you can also analyse your pins by checking how many clicks, repins and likes each image has achieved. Feedback like this is crucial as you are able to evaluate what images are driving traffic back to your website.
As it stands the majority of our clients have Pinterest boards set up. We engage in daily pinning sessions, pinning images which are relevant to social trends, seasonal changes and much more.
See below for some of my favourite projects.