-The challenging face of the social media sphere
Social media has altered into a world-changing wonder and instead of reaching the maturity stage of the product lifecycle it is only growing intensely. New developments are forever being released and in this ever changing world it is important to take a step back and review the sudden deviations of some of the social media organisations that have so much control of our lives.
An insight into consumer behaviour becomes ever more important in the world of marketing and age old standard demographic profiling gradually disintegrates – goodbye ABC1s - trying to anticipate the buying habits of your audiences on a micro rather than macro level is essential. The world of social media, the growth in online shopping and the attitude of the want it/need it now consumer has completed shifted spheres of influence and continues to do so at an ever increasing pace. At Nobull we thought it would be good to find out more about the buying brain of a 20 year old student – here we hand over to our willing victim… Beth
