The breif was to raise awareness of rheumatoid arthritis in the media, to highlight the charity's services, to challenge the misconceptions that the general public hold towards rheumatoid arthritis and to reach a younger audience using a strong online PR and social media campaign.
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Can you believe our newlyweds Tim & Sam have been married for almost three months already? Last we heard, Tim was a bundle of nerves about 'what happens next'. Over to Tim to find out.
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The National Rheumatoid Arthritis Society holds its RA Awareness Week (15th-21st June) that aims to raise awareness of the misconceptions of the disease, including the age and numbers of sufferers.
We reached out to people living with the disease and asked what they missed the most since having rheumatoid arthritis.
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Brand Illumination