· State of the art website sees new car enquiries up 450% with total enquiries up by 58%
· Innovative new website created by Responsive Digital for Jemca Car Group has been live for just two months
· Service enquiries have risen 750% and traffic is up 20% after Responsive Digital revolutionise Jemca Car Group website
The new Jemca Car Group website, created by Responsive Digital, is just two months old and already having a major impact on the business. The Toyota and Lexus franchised car dealer has seen new car enquiries soar by a massive 450% and overall enquiries up by 58%.
Overall traffic to the innovative new site is up 20%, while tablet specific traffic is up 38%. This rise can be directly attributed to the revised visually engaging layout which uses a tiled navigational approach. This intuitive design translates successfully across all devices, web browsing apps and resolutions providing a much more user-friendly experience.
In order to provide a highly personalised browsing experience, the site has been designed to ‘remember’ what the user searched for when visiting the site. As a result, any return visits see key landing pages such as the homepage re-order their content according to the main areas of interest previously seen, with previously viewed cars taking precedence over less relevant content.
Alex Knight, commercial director at Responsive Digital commented: ““To boost the traffic by a fifth in a short space of time is really encouraging, and what’s more impressive is that the total enquiries have risen by nearly 60%, even with this additional traffic.”
In briefing Responsive Digital at the end of 2012, Jemca specified that they did not want an ‘off-the-shelf’ factory produced website that their customers are used to experiencing but a ‘one-of-a-kind’ website that hasn’t been seen before in the automotive industry. The previous website, which had been live for a number of years, wasn’t meeting Jemca’s needs or the needs of their customers. Research showed that users were finding it difficult to navigate throughout the site, and most importantly, found it difficult to navigate to the central used car stock, which was a lucrative and therefore important part of the site.
Alex Knight, commercial director at Responsive Digital commented: “This new website is just the start of a long term partnership with a prestigious retail group. We have created a tailored support package with a dedicated account manager and account team to deliver regular feedback meetings and strategic planning to ensure we are constantly moving forward and making sure we deliver the best for Jemca.”
Jemca Car Group customer services director Gary Bixley added: “We wanted to make sure we didn’t rest on our laurels in creating this bespoke one-of-a-kind website and have agreed a fluid support agreement with Responsive Digital that provides for development and evolution. We also needed to be able to respond quickly to changes and offers within our business – and that is what we have got with Responsive Digital.”
Bixley concludes: “In all honesty, I don’t know why we didn’t do this beforehand as it has been nothing but a success as we have taken it right back to the basics of running a dealer website – it is all about selling cars.”
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