ACHIEVE LONDON FASHION WEEK HAIRSTYLES WITH RICHARD WARD THE CHELSEA COLLECTION


ACHIEVE LONDON FASHION WEEK HAIRSTYLES WITH RICHARD WARD THE CHELSEA COLLECTION


It’s safe to say there wasn’t one reigning hairstyle to dominate the catwalks this season, every style from straight and sleek to intricate plaits has graced the catwalk. Each show has played with diverse styles, Topshop Unique’s long wavy locks complimented their cool collections, whilst Burberry played it safe with their sleek straight styles. One of the styles we loved most was the Giles Deacon plait, its effort stylish and ultra-cool and The Chelsea Collection has everything you need to achieve London Fashion Week SS14’s best hairstyles.


Straight and sleek


To achieve this timeless look is simple; use Keratin Sleek Shampoo and Keratin Sleek Conditioner, both £5.99.This super smoothing range contains strigosa seed and lychee for gorgeous frizz free lustre and ultra-sleek hydration, your hair will be looking catwalk ready in no time!



Plaits


Plaits aren't just perfectly on trend at the moment they're also a great way to protect frazzled ends and also to reduce the effects of humidity and damp in this drizzly weather! If you want to achieve that Giles Deacon Catwalk ready look apply Richard Ward Keratin Styling Spray, £5.99, to damp hair, plait and reapply to dry hair, the lime oil and vitamin E will ensure a long lasting invisible hold.



Long and wavy


Topshop Unique’s wavy tresses can be achieved with minimum effort; this laid back style really comes to life when hair looks healthy and luminous. Try Richard Ward Keratin Luminiser, £5.99, This illuminating colour-booster for blonde and grey shades contains nurturing olive and almond oil that strengthen hair from the root, promoting growth and aid prevention of flaky scalp.



The Richard Ward Chelsea Collection is exclusive to Waitrose.


Richard Ward: The Chelsea Collection is distributed by Medichem.


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Twitter: RichardWardTCC</p> <p> -Ends-</p> <p> <strong>Editor&rsquo;s notes:</strong></p> <p> Medichem, founded by Tom Allsworth in 1992,is accredited to ISO9000, BRC and the Soil Association. Tom was born on the Isle of Sheppey where the factory remains employing all local people. A family company feel, that produces big company products, means it&rsquo;s a British manufacturing success story set to continue positive organic growth.</p> <p> For further press information please contact: Olivia Sealy on 01628 526208 or email <a href="mailto:olivianobull-communications.co.uk”>olivia@nobull-communications.co.uk

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