ACHIEVE LONDON FASHION WEEK HAIRSTYLES WITH RICHARD WARD THE CHELSEA COLLECTION
It’s safe to say there wasn’t one reigning hairstyle to dominate the catwalks this season, every style from straight and sleek to intricate plaits has graced the catwalk. Each show has played with diverse styles, Topshop Unique’s long wavy locks complimented their cool collections, whilst Burberry played it safe with their sleek straight styles. One of the styles we loved most was the Giles Deacon plait, its effort stylish and ultra-cool and The Chelsea Collection has everything you need to achieve London Fashion Week SS14’s best hairstyles.
Straight and sleek
To achieve this timeless look is simple; use Keratin Sleek Shampoo and Keratin Sleek Conditioner, both £5.99.This super smoothing range contains strigosa seed and lychee for gorgeous frizz free lustre and ultra-sleek hydration, your hair will be looking catwalk ready in no time!
Plaits aren't just perfectly on trend at the moment they're also a great way to protect frazzled ends and also to reduce the effects of humidity and damp in this drizzly weather! If you want to achieve that Giles Deacon Catwalk ready look apply Richard Ward Keratin Styling Spray, £5.99, to damp hair, plait and reapply to dry hair, the lime oil and vitamin E will ensure a long lasting invisible hold.
Long and wavy
Topshop Unique’s wavy tresses can be achieved with minimum effort; this laid back style really comes to life when hair looks healthy and luminous. Try Richard Ward Keratin Luminiser, £5.99, This illuminating colour-booster for blonde and grey shades contains nurturing olive and almond oil that strengthen hair from the root, promoting growth and aid prevention of flaky scalp.
The Richard Ward Chelsea Collection is exclusive to Waitrose.
Richard Ward: The Chelsea Collection is distributed by Medichem.
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