EFM is a successful global logistics company, founded in 2000. The initial Discovery session was to develop a fresh look for their branding and also a strapline that reinforced the company’s ethos of being able to perform miracles for their often iconic clients.
The website needed to reflect the dynamic and diverse array of specialist areas EFM operates in. It also needed to ensure that it was easy for clients to go straight to the area of interest.
The new branding, which truly reflected the ethos of the company, was shared internally with the dynamic and engaging creation of the EFM Way, which combined feedback from the EFM team to develop a manifesto and celebration of what EFM is.
EFM then expanded on this by creating bespoke art for the offices that visually communicated their essence, including Boardroom art boards and innovative decoration of spaces around the building to reinforce their messages.
These even extended into clever touches, such as bespoke coasters that appear on every desk around the world and are gifted to clients and partners.
Brand Illumination