Discovery Sessions

The Nobull Discovery team have combined years of experience, insights, creativity and commercial understanding to develop a formula that helps brands and individuals to unlock potential; for their brand, products, services and themselves. It is unique to Nobull and encourages people from around the business to come together and share in the experience. It can transform thinking within two hours. And helps to find the all important connection between brand and audience. It is a fast-paced, intuitive session initially that generates outstanding results in a very short timespan.

incredible team

WHO BENEFITS FROM BRAND ILLUMINATION?

  • Start up companies
  • New brands/services/products pre launch
  • New brand/product acquisition adding to an existing portfolio
  • Brands/products in need of regeneration, revitalisation, re energising often mature
  •  Brands/products/services with a new wave of competition
  • Evolve your successful brand for business growth
  • Internal teams who need an outside in viewpoint
  • Teams who need a completely fresh perspective
  • Teams or individuals who would appreciate an injection of energy and enthusiasm
  • Those who need to see themselves from an audience perspective
  • Companies who want to know what the competition is doing, often for gap analysis, identifying fresh opportunities and reinforcing USPs

LEVEL 1: DISCOVERY

LEVEL 1: DISCOVERY

  • Topline competitor analysis x 2
  • Topline audience insights
  • Discovery session team building, re energising, giving everyone a voice, space to focus, reveal those hidden gems, new opportunities and golden thread messaging
  • Walking in audience shoes, gaining a real insight into what audiences want, need, desire; what language they use, where they are and how to reach them
  • Identifies new opportunities, clarifies priorities

GO DEEPER WITH LEVEL 1+:
DISCOVERY & FORENSIC INSIGHT

  • Topline competitor analysis x 5
  • In depth audience analysis
  • Discovery session team building, re energising, giving everyone a voice
  • Includes more extensive colleague engagement
  • Gain a real insight into audience viewpoint and gain new perspectives
  • Allows you to identify your opportunities and priorities
  • GAP analysis which space can you occupy, what is your true USP in the eyes of your audience, what do the hidden gems reveal

LEVEL 2: BRAND ACTIVATION

  • Strapline and descriptors
  • Promise, proposition and positioning
  • Developing marcomms strategy and manifesto (internal and external)
  • Internal and external testing
  • Logo concept
  • Brand/product/service/company names
  • Logo development or re development
Discovery identified what was holding me back and I left the session feeling renewed and refocussed. Highly recommend!



LEARN MORE IN OUR CASE STUDY WALKTHROUGH