How PR helped Volvo Cars UK publicise the benefits of winter tyres
Our brief was to positively demonstrate the benefits of winter tyres.
We created image, film and copy content by taking over an indoor ski slope in Tamworth after it shut at 11pm to demonstrate just how much further winter tyres can go up the snow covered hill compared to normal 'summer' tyres.
To create cut through beyond just the motoring pages we worked with reality TV star Louise Thompson from Made in Chelsea, widening our target media and coverage opportunities.