The Swedish car manufacturer has been a Nobull client for the past 15 years, calling on us regularly to support a wide range of consumer and B2B campaigns.

Injecting excitement into a seasonal winter tyres launch campaign

Experiential product launches and stunts Consumer PR

The Challenge

To launch the brand’s seasonal Winter Tyres campaign through raising awareness of winter tyre safety in a lively, upbeat way to guarantee maximum media and consumer exposure.

The Solution

We decided the best way to demonstrate the importance of winter tyre safety was to compare them to standard tyres in a ‘hazardous real-life situation’ of an indoor ski slope. To push the story beyond the automotive media, we enlisted ‘Made In Chelsea’ star, Louise Thompson, who fearlessly powered her fully winterised Volvo up the slope at Tamworth Snow Dome.

The Results

In addition to 28 automotive specialist, trade and fleet media, coverage of our stunt appeared in 24 top consumer titles, including Heat Magazine, Channel 4 Online, Hello!, OK, AOL, Huffington Post, Mail Online, Sky Online, and

A huge thanks from me - poetry in motion. Nobull has provided Volvo’s fleet PR team with additional creativity, expertise and support.

- Volvo