How an inspiring event increased user engagement for Tyne and Wear Metro
Create consumer campaign to support DB Tyne and Wear with the takeover of Metro
Nobull launched the Metro 'Dig It' campaign and '100 Day Clean Up Project', coinciding with a successful regional ad campaign.
We also introduced a microsite and customer e-newsletter, hosted press conferences and experiential events direct to consumer, and launched a number of consumer competitions as well as 'Meet the Manager' events.