Tyne and Wear Metro Case Study

How an inspiring event increased user engagement for Tyne and Wear Metro

Media relations campaigns Experiential product launches and stunts Website or marketing material design and copy Event creation, management and support

The Challenge

Create consumer campaign to support DB Tyne and Wear with the takeover of Metro

The Solution

Nobull launched the Metro 'Dig It' campaign and '100 Day Clean Up Project', coinciding with a successful regional ad campaign.

We also introduced a microsite and customer e-newsletter, hosted press conferences and experiential events direct to consumer, and launched a number of consumer competitions as well as 'Meet the Manager' events.

The Results

  • Microsite and e-newsletter – 556 subscribers