The Caravan Club

How a targeted media relations campaign to helped grow The Caravan Club's brand awareness

Media relations campaigns Experiential product launches and stunts Event creation, management and support

The Challenge

To create dialogue about the increasing number of activities people use their caravans for, to launch research and share information about The Caravan Club's activities.

The Solution

We carried out a research activity via the development, management and operation of a short-term Twitter campaign called 'Wildlife on Wheels'.

We also managed media relations for the International Caravan and Motorhome Show at the NEC.

The Results

  • Brought in local regional, national, online and lifestyle coverage
  • This included interviews of Caravan Club members, with appearance from wildlife TV presenter Simon King on ITV's Evening News.