Tevva Motors
New electric technology provided a unique hook to help us establish the Tevva truck as a viable alternative to urban diesels.
The Challenge
To create demand for the Tevva electric truck with UK truck fleet decision makers. To encourage them to road test the truck and understand that electric trucks are reality, through media road tests and social media engagement.
The Solution
We organised road tests and accompanied by photos and filmed content with key media and influencers, we created buzz around the fact that the urban electric truck is now a viable option for operators, thanks to Tevva.
Activity took us to events and trade shows, where operators could examine the technology close up. Supported by rich social media content, we increased and expanded the brand's engagement with the media, prospects and influencers.
The Results
- A new awareness of the tech across a wide media and commercial audience
- Generation of nearly 100 leads from companies keen to test the electric Tevva truck
- Total PR value of £123,564.55 and social reach of 1,468,981
- Coverage in 60 online and print publications
