New electric technology provided a unique hook to help us establish the Tevva truck as a viable alternative to urban diesels.
To create demand for the Tevva electric truck with UK truck fleet decision makers. To encourage them to road test the truck and understand that electric trucks are reality, through media road tests and social media engagement.
We organised road tests and accompanied by photos and filmed content with key media and influencers, we created buzz around the fact that the urban electric truck is now a viable option for operators, thanks to Tevva.
Activity took us to events and trade shows, where operators could examine the technology close up. Supported by rich social media content, we increased and expanded the brand's engagement with the media, prospects and influencers.