Sewells Research and Insight

Increasing reach and voice volume within the automotive market place.

Media relations campaigns

The Challenge

Sewells Research and Insight was looking to broaden its reach and increase the volume of its voice within the automotive market place. The leading insight provider for the fleet and leasing industry, the client aimed to be authoritative within the market place but still remain relevant and current.

When the Volkswagen DieselGate scandal made headlines in November 2015, it was important that the client was included within the media commentary as an authoritative source of insight.

There were two main aims with this project; to position Sewells with potential customers, showcasing the value of the brand and its products, and to gain focus within the wider media, to increase awareness of the company.

The Solution

Nobull worked with the client to design research and took the raw data, results and research from the client for analysis to identify key trends and outcomes. These were proposed to the client and clear narrative developed.

This story was translated into a press release which would appeal to both their core trade and industry media as well as wider audiences. The next day, this was pitched with key media, including industry leaders, red top and broadsheet newspapers as well as broadcast media.

The Results

The story made headlines and 20 pieces of coverage over the next seven days were seen in more than 16 publications. Five broadcast opportunities were presented to the client and the story featured on ITV's 18:30 main national news bulletin as the third key item.

Sewells were clearly shown to be leaders in insight and research and the brand shared with multiple audiences outside of their core market.

Not only was Sewells identity shared outside of their core audience, but potential customers also approached Sewells for additional support. This included Volkswagen, which continue to work with Sewells.