SEBO and Pink Ribbon

A rosy partnership

Social media set-up, strategy and management SEO and digital support Consumer PR Lead Generation

The Results

  • 9,344 link clicks on a PPC budget of £250 pcm. 794,765 impressions with average CPC of 26p
  • Total media circulation 602,509. PR value £96,401.44. ROI £1.49
  • Instagram follower growth of 12,491 in 8 months
  • Twitter impressions up from 3,500 to 21.1K in the same period

The Challenge

The brief from our award-winning vacuum cleaner client, SEBO, was to launch a new FELIX Contemporary range to media and influencers. To celebrate and support this standout collection of brightly-coloured, uplifting designs, we teamed them up with a charity. Breast Cancer care and research was something the SEBO team felt a natural connection to and so, a passionate partnership between SEBO and the Pink Ribbon Foundation was born.

The charity collaboration

Nobull researched charities and causes we felt reflected SEBO’s ethos and brand identity. During this period, top priority was to provide support and guidance to SEBO in making the best collaborative partnership possible. Budget and brand match were the drivers.

The best match was the Pink Ribbon Foundation, a grant making trust, that works with a range of breast cancer causes. SEBO branded an exclusive FELIX Rose machine with Pink Ribbon and donated a percentage of sales to the charity.

The Campaign

Nobull worked with celebrities who already supported Pink Ribbon and created a new hit list of brand-relevant targets. Celebrity Instagram posts have included Christine McGuiness, Gabby Allen, Amy Childs and Calum Best which alone achieved a combined reach of over 2.5m.

Desk drops, media releases and briefing sessions ran alongside the ongoing influencer campaign and Nobull has created organic content and ads for SEBO social. This activity, together with carefully targeted PPC activity has seen good follower growth on across all channels and increased website traffic.

*Over 8-month period

To find out more about our charity collaboration and Influencer relations please contact am@nobullcomms.co.uk