Proceive: full-service campaign

Launching a new fertility supplement in the UK

Social media set-up, strategy and management SEO and digital support Consumer PR Lead Generation Influencer relations Retailer support

The Results

  • Secured listings online at Boots.com and in store
  • Press coverage worth over £2.5 million
  • Digital ad impressions of over 125 million
  • Secured stand at this year’s Fertility Show
  • Worked with influencers with a combined reach of 250K
  • Grew Facebook and Instagram followers by over 2,000

Nobull has been running a full- service marketing campaign for Proceive since July 2018.

Ocean Healthcare needed to launch its advanced fertility supplement range, Proceive, in the UK. The objective was to get the product listed beyond Holland & Barrett, with the main aim being Boots online and in store.

The product was listed online at Boots.com and Boots.ie in early 2019 and in June 2019 was listed in 330 Boots stores in the UK and 46 stores in Ireland.

As well as managing and growing Proceive’s social media channels, Nobull is responsible for running the UK and Irish press office, managing all digital and print advertising and cultivating relationships with relevant influencers and associations.