Peugeot 4007 launch

The Peugeot 4007 launch for 128 journalists.

Event creation, management and support

The Challenge

The Peugeot 4007 SUV required an innovative launch to make it stand out in the 4x4 crowd.

The Solution

We wanted to place the car in its lifestyle enabling journalists to experience the vehicle as it might be used by drivers and their families....enter our cool camping concept.

The Peugeot campsite was a five star hotel in the grounds of LongLeat Safari Park. Guests slept in double beds, with soft duvets & crisp linen, freshening up in posh loos and hot power showers.

The Results

128 journalists were mesmerised, they are still talking about it today! It generated £500,000 worth of press coverage.