The Peugeot 4007 SUV required an innovative launch to make it stand out in the 4x4 crowd.
We wanted to place the car in its lifestyle enabling journalists to experience the vehicle as it might be used by drivers and their families....enter our cool camping concept.
The Peugeot campsite was a five star hotel in the grounds of LongLeat Safari Park. Guests slept in double beds, with soft duvets & crisp linen, freshening up in posh loos and hot power showers.
128 journalists were mesmerised, they are still talking about it today! It generated £500,000 worth of press coverage.