Behind the scenes: Racing the Peugeot 308 GTi against a Powerboat
Our brief was to create, produce and direct a short film to support the launch of the new Peugeot 308 GTi. The client wanted us to show off the new car's sporting credentials, including acceleration, handling, braking and looks but have a theme to bring all of these elements together. It was important that it engaged a wide audience and not just petrol heads.
As opposed to the usual car launch video, the client wanted to do something truly different for the brand to really show off the car's qualities. Working with the client, we quickly set on the idea of racing the car against an F2 GP Powerboat around a lake.
To make this idea a reality, Nobull had to find a location with the right components, including a road circuit that was wide enough for a car, close enough to the water to film and big enough to accommodate an F2 powerboat. It was a challenge but Nobull stepped up with the National Watersports Centre.
We then set to creating a script and organising the entire team for the day - including finding the F2 GP Powerboat team, medics for both land and water, camera crew, drone operator, site marshals and first aid.
If that wasn't enough, the star of our show was only available one week before the big reveal and we had just one day to film everything, not to mention the usual budget restraints. It was imperative everything ran smoothly and with Nobull directing the entire film from start to finish, the final edit of the film was delivered ahead of schedule.
The film premiered at the official Peugeot 308 GTi UK launch, before being shared across their PR, social media and YouTube channels and received a fantastic reception from journalists, consumers and online viewers alike.
After it was revealed at the Peugeot 308 GTi launch event, it was featured on numerous online publications and social media profiles, such as the Goodwood RRC website. It also got national press coverage in The Daily Mail (newspaper) and continues to be a hit on YouTube with more than 5,000 views in the first month and 100+ likes on Instagram.