Peugeot had a variety of older models that needed a consumer national awareness boost with minimal budget available.

Revitalising and re energising established Peugeot models

Blogger outreach programmes

The Challenge

To get people talking, engaged and enthused in four key car models via blogger outreach.

The Solution

Using our relationships with bloggers, we were able to select those who had a demographic matching the desired audience for each car. We researched the bloggers interests and passions before approaching them with the offer of testing the vehicles, along with tickets or access to events and attractions we knew they would appreciate.

The Results

  • Blog coverage achieved an exposure of over 1.9 million
  • Four cars were sold to bloggers reviewing the Peugeot product
  • Average return of investment of £7.06 per 1,000 views across 28 blogs
  • Total unique visitors: 2,175,497
  • Total social reach (Twitter, Facebook and Instagram): 540,908