Peugeot had a variety of older models that needed a consumer national awareness boost with minimal budget available.
Revitalising and re energising established Peugeot models
To get people talking, engaged and enthused in four key car models via blogger outreach.
Using our relationships with bloggers, we were able to select those who had a demographic matching the desired audience for each car. We researched the bloggers interests and passions before approaching them with the offer of testing the vehicles, along with tickets or access to events and attractions we knew they would appreciate.