Opus Healthcare

A division of Alliance Pharmaceuticals, Opus Healthcare specialises in the development of stoma care accessory products.

Creating filmed content.

Consumer PR Video

The Challenge

To sensitively dispel some of the stigma, stereotyping and myths surrounding stoma bag use, via a series of 16 educational films.

The Solution

Having managed Opus’ social media channels for over two years and met some inspirational ostomates along the way, we recruited some of our favourites and filmed them in everyday situations. ‘A Life More Ordinary’ is an honest, unpatronising series documenting life with this condition, as experienced by the real people living with it every day.

The Results

After four weeks…

  • Organic reach on the new Opus website reached 5,051
  • Twitter reach of over 7,423
  • YouTube reach of over 4,000
  • 303 new visitors the Twitter channel