Nissan and Centrica in Europe’s Largest Electric Van Trial

We were appointed to run a six-month PR campaign to support the 200-electric van Nissan van trial by Centrica based on our strong EV contacts and knowledge.

Automotive Media relations campaigns PR

The Challenge

Our job was to publicise Europe’s largest electric van trial in the van and transport and green media, plus to run a series of media drive and interview programmes.

The Solution

82 pieces of coverage worth £60,000 and a reach of 600k were generated creating leads from companies keen to run a zero emission van.

The Results

Centrica’s green credentials were reinforced with key transport, green and industry media without compromising ongoing discussions with trade unions