Lypsyl’s iconic lip balm has been around since 1891, the brand name and packaging instantly recognisable but increasingly challenged by a steady influx of lip care competitors.

Launching the new range.

Events Social media set-up, strategy and management Consumer PR

The Challenge

To devise, organise and execute an exclusive event for print press and bloggers to help revitalise the brand and promote a new reformulated range of products.

The Solution

After careful research to find the perfect brand match we chose Artist Residence as the venue for the day-long event. A cool and quirky boutique hotel in the heart of London’s Pimlico, it provided the ideal setting for us to meet and greet some of the industry’s top beauty influencers. Hair mastery was provided via our collaboration with award-winning Electric Hair London, while celeb make-up artist Enya Sullivan took time out from the Strictly set to create dewy complexions and impressive eye flicks. Upstairs in the Grand Suite, facial reflexologist extraordinaire, Stephanie Francis, gave beauty editors the opportunity to experience her bespoke youth-boosting facial massage.

The Results

  • 35 Top industry influencers attended
  • 62,961 Twitter accounts were reached
  • Achieved 180,771 impressions
  • Media relations nurtured