Licence Bureau

Automotive Media relations campaigns Media Outreach B2B Outreach

The Challenge

To propel Licence Bureau to the heart of the business road safety agenda and provide ongoing support in ensuring it is the ‘go to’ source in tackling the issues of the day.

The Solution

Nobull has been working with Licence Bureau since 2013. During this time, the UK’s number one supplier of Driver Licence validation services has become THE fleet compliance industry influencer.

With the support of Nobull, Licence Bureau has bought the issues businesses face daily to the fore. Messages around compliance, education and legislation have been consistently shared with trade media who, through Nobull’s pro-active approach, have adopted Licence Bureau as the ‘go to’ people for all road safety insight.

The Licence Bureau brand now sits at the heart of the road safety agenda amongst businesses across the UK. A major contributing factor to this came in 2015 when, supported by Nobull, Licence Bureau won the Innovation in Risk Management Fleet World honours

Examples of Licence Bureau activity over the past 12 months include highlighting the potential fleet challenges relating to Brexit; the ongoing theme of raising awareness around ‘grey fleets’; and highlighting the need for ongoing driver training.

These, along with other press releases and general market commentaries have been published online and in print by influential publications such as Automotive Management; BusinessCar; FleetNews and FleetWorld. Daily tabloid, the Express quoted Licence Bureau in 2019.

Today, Nobull is proud to continue to partner with Licence Bureau and help influence the road safety agenda for businesses throughout the UK.

The Results

A typical quarter for Licence Bureau would see a PR return of circa £30,000 in value and a reach anywhere upwards of 200,000.