Gravity Force Camberley bounced into the Nobull Office with a brief of increasing summer bookings via paid advertising, made through the website. Our secondary brief was to raise brand awareness, amongst local parents, about the many energy-burning activities Gravity Force has to offer.
Our two-pronged strategy focused on Google, Facebook and Instagram advertising, using seasonal and topical hooks alongside the creative assets from the Gravity Force YouTube channel.
The ads created targeted parents, with a fun, emotive tone reinforcing a strong call to action. Our targeting strategy and execution, together with an amazing product and seamless booking system delivered great results from the onset.
Our expertise, particularly in the parenting sector helped us deliver and we discovered new audiences and found new markets to target, with dads and grandparents taking the lead.
Overall, we provided Gravity Force Camberley with conversions to their website at a cost of 50p per conversion, with 75% of customers successfully delivered to the ‘book now’ site.
To find out about more about our digital engagement approach please contact firstname.lastname@example.org