How we ran a targeted media campaign to help Dreams achieve greater brand awareness and product placement

Media relations campaigns Experiential product launches and stunts Social media set-up, strategy and management Website or marketing material design and copy Reputation management

The Challenge

Raise awareness and support products sales for Dreams, Britain's leading bed manufacturer

The Solution

We managed a proactive and reactive press office for the brand and changed media perceptions

Our focus was to increase product awareness while also promoting the expertise and heritage of Dreams and positioning them as industry leaders

We worked alongside other partners and led creative brainstorms with: digital and SEO agencies, media buyers and ad agencies

The Results

  • We achieved a consistently high ROI
  • Averaging a return of £16 for every £1 spent
  • Coverage in target media across national, regional and online outlets