DGJ Organics

Sales rise 30% after a combined media relations and social engagement

Media relations campaigns Blogger outreach programmes Social media set-up, strategy and management Reputation management Value-added work with retailers

The Challenge

The DGJ Organics range was exclusive to Waitrose, our brief was to run a combined traditional and social campaign, encompassing social media strategy and management, blogger outreach, content generation, media relations and a press office. We also set-up and managed DGJ's social media channels engaging with users and potential users while increasing sales.

The Solution

Building around the concept of DGJ being “the source of beautiful hair", the campaign focused on the quality and benefits of the ingredients in each product.

Nobull worked closely with celebrity bloggers, beauty bloggers and journalists to place consistent coverage and increase DGJ sales.

The Results

  • 30% increase in sales of Hangover Hair shampoo at Waitrose
  • A range extension at Waitrose
  • Grew Twitter followers to almost 10,000
  • Coverage achieved in:
    • The Guardian
    • The Daily Mail
    • The Sun
    • Fabulous magazine
    • Cosmopolitan
    • You
    • The Times
    • Company
    • Marie Claire
    • Any many more