Chiltern Railways

How we created a business campaign to raise brand awareness of Chiltern Railways

Media relations campaigns Event creation, management and support Reputation management

The Challenge

Raise awareness and increase business travel revenue by placing Chiltern Railways as experts in the industry.

Also tasked with raising Adrian Shooter's profile as “the train expert" in these areas.

The Solution

We created a business campaign and support for the press office over a three month period.

Our objective was to engage with the business and business travel press, targeting the corporate customers.

The Results

Coverage achieved in:

  • The Financial Times – full page interview with Adrian Shooter, Chiltern railways' Chairman
  • ABTN
  • Business Traveller Magazine
  • Buying Business Travel Magazine
  • The Business Travel Magazine