Raising brand awareness and supporting Breast Cancer Care
To create a campaign for Charnos Hosiery to support Breast Cancer Care.
The concept behind the campaign was to help women embrace themselves, giving them a sense of empowerment during a time in which they may not be feeling very feminine.
We created #NationalStockingsDay in 2007 which now takes place every October to encourage women to be confident and courageous. The annual event generates great media coverage through visual material and huge amplification through public support via social media.