Achieving greater brand awareness through targeted media relations
For years the rental companies have struggled to differentiate their service on anything but price. Avis employed Nobull to build the Avis brand around its environmental credibility, to act as a key differentiator within the automotive, travel and fleet sectors.
Working with limited material, Nobull built the Avis brand into an opinion leader in daily rental and the environment over an 18 month period.
Using its own detailed knowledge, Avis advised its customers and prospects, discussed the petrol V.S. diesel argument and examined the best way to reduce fuel use and fuel penalties when using the car.
The company consistently seeks out new opportunities to promote Avis across all relevant media outlets.