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Case Study: Avis

The Nobull Travel Team has worked with Avis for five years, providing support across the business and working on campaigns for fleet, business travel, consumer and travel trade. In addition, we provide crucial crisis communications support for Avis.

Initially Nobull was brought in by Avis for a one-off fleet project in 2003, since then we have never left! Over the years our remit has expanded and we are now a fully integrated extension of the marketing team. In 2008 UK PR was used as a Best Practice example and replicated around Europe.

Avis undertook an evaluation of Q1 and Q2 PR activity in 2008 and in just six months we had achieved coverage with a total equivalent advertising value of over £2 Million.

"Nobull Communications has been working on proactive PR campaigns for Avis UK for five years. The company consistently seeks out new opportunities to promote Avis across all relevant media outlets. The Nobull team is friendly, creative and honest. They design their PR campaigns to ensure maximum coverage, following consistent messaging and strategic planning. I would highly recommend the professional services of Nobull Communications to any company wanting a fresh outlook on its PR with real measurable results”.

Daniel McCarthy, Commercial Director, Avis UK

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