Case Study: Chiltern Railways Nobull Travel was brought in by Chiltern Railways to support its in-house PR team and raise the company’s profile beyond the traditional consumer press. Project objectives:  To raise Chiltern Railways’ profile in the business and business travel media
To place Chiltern Railways as an alternative to main competitors – the car and Virgin trains To raise CEO’s profile as an expert in the industry to increase positive brand association To promote brand’s positive messages to fresh audiences and assist the press office in targeting new media sectors Support and help develop social media activity The Initial three month project consisted of: Preparing background information to send key journalists in the business, fleet and business travel sectors Placing interviews with Chiltern Railways’ CEO in target publications Placing case studies in target publications Hosting social media workshop for Chiltern Railways’ PR team Distributing company news to niche, business and consumer media, increasing footfall and raising brand awareness Key achievements: ¾ page interview with CEO in Financial Times Placed interviews with five target publications within month one Increased footfall on “Steam Train” tickets with coverage in Daily Express All coverage received:  Daily Express
Financial Times x 2 FT.com Air and Business Travel News (ABTN) Business Traveller Businesstraveller.com Fleet News Fleetnews.co.uk Carrentals.co.uk Reuters.com | 
