Sociabull is the social media division of Nobull Communications, combining traditional PR skills with a new way of thinking and hands-on expertise.

For Sociabull, we create a weekly blog and tweet live during most events that we attend as a company, and we use our Twitter presence to reach out to journalists, bloggers and influencers.

Highlights include live-tweeting during National Stockings Day and helping to launch 353, a non-profit organisation dedicated to providing support for ex-service personnel and their families. We were retweeted by Ricky Gervais and reached 319 ‘fans’ and 386 followers in less than a week with no budget for advertisements.

We understand the importance of a rapid response, and our team monitors Facebook and Twitter around the clock to ensure that potential customers don’t look elsewhere for answers.

As well as monitoring and reacting to comments and feedback on our clients’ pages, we also offer a full social media measurement service and can supply weekly metric reports to give you an idea of just who is interacting with your brand or company online.

Sociabull also keeps you updated with the latest news and statistics about up-and-coming social networks through their Twitter feed and weekly blog.

Sociabull works closely with Nobull’s events team to offer support before, during and after your event. Whether you’re looking to host a launch party, a product demonstration, an experiential event or a meet and greet for journalists and influencers in your industry, we can help.

Social media support ahead of the event can help to drive footfall on the day, as well as generating a buzz online and kickstarting the conversation. During the event, we can report live on the spot and help to ensure that you’re spending your budget wisely to empower your guests to spread the word on your behalf.

After the event, we can continue to network with attendees to make sure that you develop strong business connections both on and offline from your event.

As part of our on-going monitoring, we stay up-to-date with the latest infographics and demographics on a huge range of social networks.

For example, did you know that Pinterest is hugely popular with mummy bloggers and that 80% of its users are female? This allows us to use it with great success for our hair and beauty clients, while staying clear of it for those that work in the automotive industry.

We also monitor Twitter trends and link in to them wherever possible, to give further exposure to our clients. This ties in with marketing speaker and author David Meerman Scott’s ideas on newsjacking.

Sociabull can also give you an idea of the interests and demographics of your fans and followers on your favourite social networks.

At Sociabull, we’re committed to staying ahead of the latest trends and developments in technology, from new gadgets to up-and-coming social networks.

The team is kitted out with iPhones, laptops, an iPad and a HD video camera, and we even have a state-of-the-art smart TV in the board room. The team keeps up-to-date with the latest trends by reading and subscribing to tech news sites and blogs like Mashable and ReadWriteWeb.

The Sociabull team is also active on Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest, as well as being users of Instagram, Viddy and Foursquare.

You’re only as good as your weakest link, and a single inappropriate tweet can destroy the reputation that you’ve been building up for years.

That’s why we offer a bespoke training package that aims to get all of the key members of your team up to speed on the dos and don’ts of social media, from which technology to avoid to how to deal with unhappy customers.

We also keep both the general public and our clients and customers clued up through our weekly blog and through the instructional videos on our YouTube channel.

Sociabull teamed up with Nobull’s events team to sponsor and co-host auto tweet-up, a Twitter-based automotive event, with Tim Hutton.

The team helped to connect with key automotive journalists on Twitter before the event, creating Twitter lists and a hashtag that was used by the dozens of attendees.

At the event, which was held at Dirty Martini in Covent Garden, Sociabull reported live and set up a visual Twitter stream, as well as providing name tags that included people’s Twitter handles.

Click here to read our blog about AutoTweetUp: Dirty Martini.

Sociabull worked closely with Nobull to build awareness of Charnos Hosiery’s National Stockings Day by generating a buzz for the event online, tweeting and sharing pictures and videos throughout the day and encouraging our fans and followers to participate, too.

Dozens of Facebook fans and Twitter followers sent in photographs of themselves wearing hosiery, and the National Stockings Day girls were interviewed on air by Johnny Vaughan and Lisa Snowdon on Capital Breakfast.

We were so active on Twitter that we reached 148,681 users with 715,659 impressions, and Kerrang Radio retweeted a message to over 25,000 followers.

Click here to read Sociabull’s blog on National Stockings Day.

Sociabull worked with 353 to launch the non-profit’s social media channels and to raise awareness for the cause, which raises money injured servicemen and their families in the name of Conrad Lewis, the son of founder Tony Lewis and the 353^rd British soldier to die in Afghanistan.

We set up Facebook, Twitter and YouTube pages and managed to reach 319 ‘likes’ and 386 followers within a week of our work beginning.

Highlights of our work with 353 included the story of Conrad Lewis being covered by The Sun, The Mirror and other major national newspapers, and Ricky Gervais retweeting a message about 353 to over 700,000 followers.  

Click here to read Sociabull's blog on the launch of 353.

Nobull and Sociabull worked closely with Luan de Burgh of the de Burgh Group to establish him as an expert commentator on public speaking, presentation and communication.

The de Burgh Group are communication specialists and so we helped Luan to establish a presence on Twitter and to build his reputation on LinkedIn ahead of the de Burgh Group’s legal conference. We also networked with lawyers both online and offline ahead of the big day, then followed up with them after the event was over.

Highlights included live tweeting during Gyles Brandreth’s hilarious and anecdotal speech and helping Luan to make sure that things ran smoothly throughout the day.

Click here to read Sociabull’s blog on the de Burgh Group.

With BrainBox Games, Sociabull aims to help raise awareness of the company and its games, stressing its focus on fun and learning wherever possible. We bring the games to life on Facebook and Twitter by playing them with our fans and followers!

Our games of snap on Twitter see huge leaps in interaction and were described by the organisers of the Spring and Autumn Toy Fair as 'the best use of product-related tweets [we’ve] ever seen!'

We have also seen fantastic success when hosting competitions, from placing products on blogs to hosting RT competitions on Twitter or games of Wummy! on a customised Facebook tab.

Click here to read Sociabull’s blog on BrainBox Games.