In short, SEO refers to the process of improving your site’s visibility when people search for your business, or products/services relating to you.
It can be pretty daunting, especially if you’re unsure where to begin. So, let’s discuss the basics and our best advice for getting started.
Key words
Search engines use key words to help understand what your blog post is about. Ensuring your key words are relevant to your subject and highly searchable is critical. Prominent placement of these keywords in titles, subheadings and throughout your text will help with being found in a relevant search.
Links
Search engines love links. The more your article is linked to by others, the more search engine ‘authority’ is gains, the higher it potentially ranks. However, adding internal and external links to your blog post also helps inform the search engine of related topics and thus providing more information for it to work with.
Naming images and captions
Make sure all your images are appropriately named and you take advantage of any caption functionality you might have. This information helps when people search for images via a search engine, often resulting in people opening the related webpage are reading the associated article. Implementing associated key words is important.
Meta data
Ensure your meta data is correct and packed full of your keywords. Your CMS should allow you to customise the title and few lines of description that represents your blog post on a search engine. Make sure phrases are inline with what people are searching, relevant to the content, and again should be littered with your key words.
Also ensure you make use of the URL of the blog post, and it isn’t just a series of numbers, always use key words within the posts title.
EG: Blog title = SEO Best Practices to Rank Higher. Bad: https://toptipsforlyf.com/22449 Good: https://toptipsforlyf.com/best-practices-seo
We hope you found this useful to start your journey in the world of SEO. Don't forget to follow us on our socials below for advice and tips for your business.
