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| Concept: The Pumpkin Plot was set up by Alison Greenhalgh in early 2008. Having enjoyed a career in sales and marketing, Alison wanted to share her own passion for fruit and vegetable growing and saw the opportunity to share her skills and build a business. Many people are keen to set up their own kitchen garden but lack advice and time - The Pumpkin Plot was created to meet that need and to help people who want to grow their own fruit and vegetables at home. Following on from this Alison developed a party format to encourage children to enjoy gardening. The Pumpkin Plot parties offer an alternative to the traditional child’s birthday party, with organic, healthy and practical activities tailored to specific requirements:
The project for Nobull:
Results: A range of regional coverage in local newspapers and parenting publications, resulted in a significant increase in enquiries and party bookings. Visits to the website also increased as well as awareness of The Pumpkin Plots other services – gift baskets and gardening advice. | ||||||
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“I needed a PR company that called ‘a spade a spade’ to promote The Pumpkin Plot. Their combined understanding of green issues, organic food and parenting made Nobull Communications the ideal choice. They have delivered exactly what I required to raise awareness of my core gardening and advisory business, as well as successfully introducing gift baskets and children’s parties to the regional and parenting press.” Alison Greenhalgh | |||||||
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